Ogaan

Shop/2010

This project was commissioned by one of India’s leading fashion and design brands, for their retail space in Mumbai. This store required a flexible display system to ensure that clients would see both freshness and detail in the displayed fashion collections. The Studio created a tetris-like, malleable system that would allow the client to exercise a great deal of flexibility in showcasing garments, as the structure can be pulled apart to create different blocks. The building’s natural, high ceilings were left unhinged, and the flooring was kept simple to highlight the garments.